Sell your home with a results-focused, local expert.
To sell your home, it’s more than just posting to the MLS—you need a proven strategy designed for success. My approach combines a deep native’s knowledge of Marin and the Bay Area’s market, design expertise, and powerful marketing to make sure your home stands out and sells for its highest value. With 2024 bringing record-low inventory and strong buyer demand, now is an ideal time to maximize your return. Ready to sell your home? Let’s talk and see how we can position your property for a top-dollar sale.
A personalized strategy for your goals that delivers the highest market value and the greatest home sale experience.
The first step in selling your home is understanding your goals. Are you planning to buy your next home before or after your sale? Do you need to move quickly for a relocation? There are many variables. Together, we’ll clarify your priorities so I can craft a selling strategy and timeline tailored to you. Once we’ve defined your objectives, I’ll ensure our pricing, preparation, and marketing approach align perfectly with your goals.
From our initial meeting to final closing—here’s my process, personalized.
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During our initial meeting and consultation, it’s paramount to understand your goals. I’ll spend time listening and we’ll tour your property. We will discuss valuation, a pricing strategy, a pre-marketing plan, and the most favorable terms for you as the seller. Lastly, we’ll complete our listing agreement together.
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Unless you’ve kept your home like an interior designer’s showroom, we will want to discuss what improvements to consider. Strategic improvements include painting, staging with furniture and art, yard work, organization and cleaning. Such improvements go a long way in driving up value. What we do will be based on your goals and what you’re comfortable with.
Importantly, trust that I will manage the entire process.
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Once the property is ready, I’ll have photography taken, a floorplan made, a website, online digital advertising assets, and printed materials. I don’t just use the MLS to market my listings. I also advertise online and on social media, through our Vanguard Properties’ local and coast-to-coast national network, and much more.
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Our listing price will be finalized just before launch and all our marketing assets will be ready to go. I’ll present the property at our office marketing meeting and send out a coming soon to all Bay Area real estate agents and brokerages. I’ll hold a broker’s tour and regular open houses. All private showing requests and communication will be addressed immediately. All activity and feedback will be monitored. You’ll be kept informed on a regular basis.
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Optimized real estate syndication.
Strategic online advertising on social media.
Retargeting advertising.
Local media and PR efforts.
Local and national exposure.
Strategic and effective events.
Impactful print and brochure pieces.
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Strategize for multiple bid scenarios.
Increasing leverage in favor of you–the seller.
Guidance on selecting the most qualified buyer.
Managing a smooth escrow process.
Facilitating a successful close.
Communication Promise
Selling your home involves many critical steps. I am dedicated to guiding you through each one with clarity and efficiency. From start to finish, I focus on transparent communication to keep you informed of every action taken and what’s coming next. My commitment to organization, follow-through, and attention to detail ensures all deadlines are met, documents are properly managed, and every element is in place for a smooth, stress-free transaction. I make sure the process is as efficient and seamless as possible.
Establishing goals and expectations for all parties.
Discussing online analytics and conversion reports.
Honest conversations, including on hard topics.
At a minimum, weekly communication of activity.
Proactive convos to avoid potential challenges.
Every milestone managed and communicated.
Continual property and comp valuation.
Ready to talk about
your goals and
selling your home?
Delivering on your goals, timeline, and experience throughout the process of selling your home is my mission. Reach out to discuss with no obligations whatsoever! In fact, if you let me, I’ll buy you a cup of coffee. Use the form or reach out directly.
Ian Ivarson
Lic. 02049359
Vanguard Properties
415.606.6520
ian@ianivarson.com